Project 17 will hold a small business marketing and e-commerce workshop on Friday, Nov. 7, in Iola. The workshop will support businesses that grow, produce, process or manufacture food or agribusiness products, as well as those that create unique artisan products produced in the Project 17 area.
Assistance provided during the event will help businesses design, strategize and implement marketing plans and tactics. Participating businesses will also learn how to create effective website and e-commerce plans, and how to grow their customer bases.
Project 17 is an economic development initiative to improve regional economic prosperity in Allen, Anderson, Bourbon, Chautauqua, Cherokee, Coffey, Crawford, Elk, Franklin, Greenwood, Labette, Linn, Miami, Montgomery, Neosho, Wilson and Woodson counties. The initiative focuses on economic development, health, leadership and workforce/education.
WHAT/WHO: The event is open to any small business that makes products in one of the Project 17 counties. The workshop will consist of two sessions:
• Session 1 – 9-11:45 a.m. – For small businesses specializing in food products
Experts on food safety will explain how regulations impact selling certain products. From the Land of Kansas representatives will discuss the benefits of marketing Kansas products through their program. Concluding the session, businesses may request consideration for free ongoing marketing assistance of locally produced products.
• Session 2 – 1-3:45 p.m. – Small businesses focusing on non-food products
Businesses will have the opportunity to hear from a panel of experts and then request consideration for free ongoing marketing assistance of their locally produced products.
WHEN/WHERE: The event will begin at 9 a.m. on Friday, Nov. 7, at Creitz Hall in the Bowlus Fine Arts Center, 205 East Madison Avenue, Iola, KS 66749.