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Posted on: October 12, 2010

Kansas tourism has a $5.46 billion dollar impact, study shows

Travel and tourism has a $5.46 billion dollar impact on the Kansas economy, according to a new Tourism Satellite Account study.

The study was conducted by IHS Global Insight, which is the international standard used to measure the contribution of tourism to the economy.

The study allows the state to determine the following:

- If we are spending enough on tourism promotion and infrastructure
- What are the best economic development targets
- What is our return on investment for public tourism spending
- How we can benchmark ourselves against competitor destinations
- How to communicate the full value of tourism to policy makers, businesses and citizens

Key findings include:

- In 2009, 1 of every 9 Kansas Citizens owes his/her job to tourism.
- Average spend-per-visitor was $238 in 2009.
- Tourism Total Impact: $5.46 billion
- The Kansas Tourism industry accounts for 148,945 Kansas jobs.
- Kansas had 30.21 million person stays in 2009, generating $7.2 billion in expenditures.
- If tourism didn't exist, each household would have to pay about $876 more in taxes in order to maintain the current level of state and local tax receipts.
- Every 203 visitors creates a new job in Kansas.
- $2.56 billion in wages & salaries (direct impact) was generated by core travel & tourism in 2009.

Read the full report at

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