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Posted on: October 22, 2010

Secretary Thornton to lead animal health trade mission to China

Kansas Department of Commerce Secretary Bill Thornton will lead a delegation of Kansas animal health companies and veterinary science experts to China from Oct. 23-31 to promote Kansas’ animal health interests, including a recently created animal science initiative at Kansas State University.

The 17-member delegation will attend the Chinese Veterinary Medical Association Conference, a two-day trade show that is expected to draw 10,000 attendees. The delegates will participate in a Kansas Department of Commerce-sponsored Kansas Pavilion on the trade show floor, where they will promote Kansas’ animal health assets, including the state’s unique cluster of animal health companies, researchers and academic programs.

In addition, delegation member Dr. Jishu Shi of Kansas State University will conduct a symposium to promote the U.S.-China Center for Animal Health at KSU, which he unveiled earlier this year in an effort to expand opportunities for U.S. animal health interests in China.

The delegation is composed of business leaders from:

- Beckloff Associates (Overland Park)

- CEVA Biomune (Lenexa)

- Hennessy Research Associates (Shawnee)

- New Boston Creative Group (Manhattan)

- Schroer Manufacturing Company - Shor-Line (Kansas City, Kan.)

- U.S.-China Center for Animal Health at KSU (Manhattan)

“This is an incredible opportunity for us to promote Kansas’ animal health assets to China, a country that’s intensely interested in animal health as it looks to feed its growing population,” Secretary Thornton said. “The Chinese Veterinary Medical Association Conference is really the ideal venue to advance Kansas status’ in animal science and establish a pipeline to one of the world’s fastest growing, most high-potential markets.”

The Kansas City Metropolitan Area is widely regarded as the world’s premier cluster of animal health interests. Kansas City area companies account for nearly 32 percent of total sales in the $19 billion global animal health market. Kansas City hosts the North American or global headquarters of more than 40 global leaders in the animal health industry, including Bayer HealthCare Animal Health, Fort Dodge Animal Health, Boehringer Ingelheim Vetmedica, Hill’s Pet Nutrition, Intervet /Schering-Plough, CEVA/Biomune and many others. This list represents five of the 10 largest global animal health companies, two of the five largest pet food companies and the world's largest animal health generics manufacturer.

This is the first Kansas Department of Commerce trade mission since October 2010, when Governor Mark Parkinson led a trade mission to China to advance Kansas’ business ties with the country and renew Kansas’ longstanding sister-state relationship with Henan Province. This week’s trip is the first Kansas mission to focus on animal health since November 2007, when Governor Kathleen Sebelius led a delegation of Kansas policymakers, business leaders and animal health experts to Mexico City to increase trade between Kansas and Mexico and share the state’s food safety policies and processes.

For more information, contact Joe Monaco with the Kansas Department of Commerce at (785) 296-3760 or jmonaco@kansascommerce.com.

First Annual Chinese Veterinary ConferenceThe First Annual Chinese Veterinary Conference will be held Oct. 28-29 at Beijing Jiuhua International Conference and Exhibition Center, under the auspices of the Ministry of Agriculture of China. The goal of this conference is to enhance the development of veterinary medical practice in China. The conference will be jointly hosted by the Chinese Veterinary Medical Association (CVMA) and the China Animal Disease Control Center (CADC). Visit http://www.cvma.org.cn/eng/ for details.

U.S.-China Center for Animal HealthU.S.-China Center for Animal Health is a Kansas State University-based training center for the improvement of Chinese animal health education, research, government, and industrial workforce and a center that will assist Chinese and U.S. animal health companies to access the U.S. and Chinese markets, respectively. Visit http://www.vet.ksu.edu/international/USCCAH/ for details.

KC Animal Health CorridorKansas City is at the center of the cattle industry, with Kansas and Missouri ranking No. 2 and No. 7 nationally for their cattle and calves inventory. More than 45 percent of the fed cattle in the United States are within 350 miles of the KC Corridor, as are more than 40 percent of U.S. hogs and 20 percent of U.S. beef cows and calves. Visit www.kcanimalhealth.com for details.

Trade Development Division of the Kansas Department of CommerceThe mission of the Trade Development Division is to provide individualized counseling and expertise to Kansas companies developing or expanding export markets. Division staff can counsel individual Kansas firms regarding international marketing; provide export data and foreign market research; coordinate with state, federal, and foreign agencies in marketing promotions; conduct export seminars; recruit and assist company participation in international trade shows; host foreign delegations; and distribute foreign trade leads to appropriate Kansas companies. For details, visit www.kansascommerce.com.

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